Innosanity

Help Prevent Innovation Madness

The Real MVP: Minimum Viable Pretending

Let me tell you about the first “MVP” I ever worked on. We didn’t build anything. […]

The Cult of Brainstorming: Where Ideas Go to Die Loudly

There’s something strangely theatrical about the modern brainstorming session.The markers. The sticky notes. The “no bad […]

Innovation Fatigue: When Everything Is a Breakthrough, Nothing Is

Once upon a time, the word “innovation” had weight. It meant something bold. Useful. Transformative. Something […]

AI Can’t Save Your Product (But Go Ahead and Add It to the Pitch Deck)

I started noticing it in Spain. Every app I opened — from booking a bed to […]

Does Improvement Lead to Innovation?

A perfectly natural comment appeared on innovationexcellence recently. Here’s the quote: “Incremental innovation leads to an innovative culture.” […]

Innovation Wars Part 5: Focused Fire

One of the advantages of being a large, multi-division company like IBM or Johnson & Johnson […]

Innovation Wars Part 4: Shock and Awe

“Shock and Awe (technically known as rapid dominance) is a military doctrine based on the use of […]

Innovation Wars Part 3: A Tale of Two…Companies

This is the followup to yesterday’s feature, War and Peace. Google:  There is hardly a business writer who […]

Innovation Wars Part 2: War and Peace

This is Part 2 of Innosanity’s series, Innovation Wars. Innovation can come from anyone at any time, but […]

Innovation Wars Part 1: Innovation is Hell

Real innovation is exhausting. Changing how a group of people of any size perceives and organizes itself is just […]